What is one of the biggest compliments a leading fashion house can give to a young model? A comparison to supermodels Kate Moss and Naomi Campbell perhaps?
Burberry is clearly impressed by Cara Delevingne and Jourdan Dunn, having both worked alongside the two fashion icons in separate campaigns. Both campaigns in 2014, Burberry’s Spring/Summer 2015 collection was showcased by Jourdan and Naomi and their new perfume named My Burberry was promoted by Cara and Kate.
Naomi and Kate get exposure and show they still have what it takes to model, which is brilliant. When was the last time you saw a woman in her 40’s promote a huge company in international campaigns?
The fashion industry still has a long way to go to get rid of the stigma of age and seeing it as non-detrimental to advertising. Although many high-end make-up brands have been using older ambassadors for their brands recently, high-end fashion has still not reached a point where they regularly use models over 25.
Miuccia Prada has admitted that she is scared to use older models in her shows and campaigns. Miuccia Prada said to T magazine: “Mine is not an artistic world, it is a commercial world. I cannot change the rules.”
Women with the most disposable income are typically aged between 35-55. These brands, although popular with this demographic, could do a lot more to represent these women. It would be a good idea to start appealing to these women through campaigns and shows with women whose age they can relate to. Diversity in age, race or whatever it may be is essential for growth within any industry.
All this aside, Burberry have used these clever campaigns to show us that this is a product we can trust. We trust and know that Naomi and Kate are legendary models, and only promote the best products, but it is also a statement telling us that Jourdan and Cara are the new blood needed in this industry and that they will most likely maintain a long career much like their famous Burberry co-workers.